Search engine optimisation (SEO) is the process of optimising a website so that search engines can use algorithms to index and rank the website and show it as a top result for searches of a certain keyword.
We use search engines on a daily basis to find information. Whenever we type something into the search bar, we get a list of relevant results. That is basically search engine optimisation (SEO).
Example: If you have an article about how to bake a chocolate cake, you want the search engine to show it as a top result to anyone who searches for the phrase “chocolate cake.” SEO is what you have to do to make search engines very likely to include your post as one of the top results whenever someone searches for that keyword.
Your business should be on the first page of Serach engine result pages (SERP) and if it’s not, it can be very costly for your business. Your website’s SEO strategy should be 100% as it will get your website to rank higher and drive more traffic to your ebsite, which means more brand exposure.
Google takes between 4 – 6 weeks to crawl your website and to determine where your content will rank. With a good SEO strategy, this can happen sooner.