Search Engine Marketing (SEM): Google Ads & PPC

We live in a digital era where we make use of search engines on a daily basis. Promoting your business in these search engines using pay per click ads (such as Google ads) is one of the quickest ways to get traffic to your website.

Search engine marketing (SEM) refers to the ads that appear above the organic search engine results.

You can use SEM to advertise directly to people that are already searching for your products or services, it increases brand awareness, great for local marketing and trackable and measurable.

What is SEM?

Search engine marketing (SEM) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

What is PPC?

PPC (pay-per-click) is a marketing model on the internet in which advertisers pay a fee each time one of their ads is clicked. It can be seen as a way of buying website visits instead of making count on organic traffic.

What is Google Ads?

Google Ads one of the most popular PPC (pay-per-click) advertising systems in the world. It enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads is one of the quickest ways to get customers to your website. It can be used to increase your website traffic and conversions.

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