The meaning is in the name – marketing through emails. It is used to grow customer relationships and keep customers informed and updated on your brand.
When it comes to business promotions, customers prefer being contacted through email.
It’s a very cost-effective way to promote a brand and gain organic traffic to your website.
E-mail marketing can also be personalised and customised. By doing this, your email campaigns will have a much higher open and click through rate (CTR).