Digital marketing is exactly what the name says – the marketing of products or services using digital technologies, mainly on the Internet to help increase your brand’s online visibility.
Digital marketing includes the following:
- Website design & management
- Digital marketing strategy
- Search engine optimisation (SEO)
- Search engine marketing (SEM) & Pay-per-click advertising
- Content marketing
- Social media marketing (SMM)
- Affiliate marketing
- Email marketing
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