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What is SEO?

Search engine optimisation (SEO) is the process of optimising a website so that search engines can use algorithms to index and rank the website and show it as a top result for searches of a certain keyword.

What is SEM?

Search engine marketing (SEM) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

What is Google Ads?

Google Ads one of the most popular PPC (pay-per-click) advertising systems in the world. It enables businesses to create ads that appear on Google’s search engine and other Google properties.

What is PPC?

PPC (pay-per-click) is a marketing model on the internet in which advertisers pay a fee each time one of their ads is clicked. It can be seen as a way of buying website visits instead of making count on organic traffic.