What is SEO?
Search engine optimisation (SEO) is the process of optimising a website so that search engines can use algorithms to index and rank the website and show it as a top result for searches of a certain keyword.
What is SEM?
Search engine marketing (SEM) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
What is Google Ads?
Google Ads one of the most popular PPC (pay-per-click) advertising systems in the world. It enables businesses to create ads that appear on Google’s search engine and other Google properties.
What is PPC?
PPC (pay-per-click) is a marketing model on the internet in which advertisers pay a fee each time one of their ads is clicked. It can be seen as a way of buying website visits instead of making count on organic traffic.